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Thursday, May 16, 2024

Serena William Launches New Make Up Line Wyn Beauty: Here's Everything To Know

Legendary tennis player Serena Williams has launched her make up line Wyn. The Good Glamm Group has collaborated with Serena to create beauty looks across face, eyes and lips.

Serena Williams
Instagram/Serena Williams

The tennis champion is launching 10 products including all types of skin tones. Speaking to PEOPLE exclusively, Serene says, “I’ve always been into beauty, but when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away.” 

 “Then, imagine you’re on center court and you’re winning, and then you have 15 minutes to get ready before your press conference — and that includes undoing all the tape jobs and showering. You want to look halfway decent after sweating for hours,” she continues. 

“So for me, it was really just about: how am I able to represent myself in the best way? What are those key products you need to look presentable?”   

Speaking further about the launch, speaking to Byrdie, Serene said, “Back then, brands [made us feel like] we had to fit their standard of beauty.” 

“When I was traveling 20 years ago, brands didn’t offer 40 shades. Many products weren’t made for Black skin. We had brands like Iman Cosmetics and Black Opal, but they weren’t always available where I was. I had to learn to do my makeup so I could present myself in the best way.” 

Wyn Beauty is a pre-Covid idea and a culmination of six years of hard work of Serena Williams and her team. Here’s hoping Wyn makes an entry in the Indian market too and we can also grab some of that goodness. 

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