Water, the elixir of life, is an irreplaceable resource that sustains all living beings on our planet. With each passing day, the need to conserve this vital resource becomes more urgent. The winds of change are blowing in the world of consumer products, as more and more people become aware of the urgent need for eco-friendly options. From fashion to beauty, consumers are demanding products that are not only effective but also sustainable.
Depending on the product category, on average beauty products may contain anywhere from 60% to 85% water. Rinse-off products, such as hair care, shower gels or cleansers, may contain up to 95% water, while bar soaps and some make-up products may contain only traces or none at all. The industry is addressing water issue by developing waterless or water-free formulations that can be used to create products like shampoo, conditioner, body wash, and facial cleanser.
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A water-free future for personal care products is a growing trend in the industry as people become more conscious of the environmental impact of using large amounts of water in beauty and personal care routines. These formulations are typically made using a combination of oils, waxes, butters, and powders. There are several advantages of solid formats such as:
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Concentration
Solid format products tend to be more concentrated than liquid products, which means that a smaller amount of product can go a longer way in achieving the desired result. This can make them more cost-effective in the long run, and can also be beneficial for skincare products, as they contain a higher amount of active ingredients that can target specific skin concerns more effectively.
Packaging
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Solid format products often come in minimal or recyclable packaging, which can reduce waste and have a lower environmental impact than traditional liquid products that require plastic bottles or jars. This can make them a more sustainable option for consumers who are concerned about the impact of their personal care products on the environment.
Shelf life
Solid format products do not contain water, which means that they have a longer shelf life than liquid products, as water can encourage the growth of bacteria and other microorganisms. This can be especially beneficial for skincare products, as it means that the active ingredients remain potent for longer, and the product can be used for a longer period of time.
Versatility
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Solid format products can often be more versatile in their use than traditional liquid products. For example, a solid shampoo bar can double as a body wash or shaving soap, while a solid moisturizer can also be used as a lip balm or cuticle cream. This can make them a more convenient option for consumers who are looking to streamline their personal care routines.
Portability
Solid format products can be more travel-friendly than liquid products, as they are often smaller and lighter in weight. This can make them a great option for consumers who are on-the-go or who want to pack lightly for travel.
In conclusion, the personal care industry’s growing trend towards waterless and solid format products is a positive step towards a more sustainable future. As consumers become more informed about the environmental impact of their choices, this trend towards sustainability will continue to gain momentum and inspire other in the industries to adopt similar practices, leading to a more sustainable and thriving world for all.
About the author: Yogesh Kalra is the Global Business Head – Galaxy Surfactants Ltd. All views/opinions expressed in the article are of the author.