This Guy Built A $100 Million Startup Empire Selling Weed: Here's How

Marijuana is an emerging industry in most parts of the world as legalisation becomes the norm. The herb’s acceptance is changing the mainstream perception of the misunderstood plant – which has been falsely categorised in the same category as dangerous drugs like cocaine, crystal meth, and others.

This guy has made a fortune from selling weed over the last five years. With “Unrivaled Brands,” Colin Landforce offers the “next generation of cannabis products and experiences” to anyone aged above 21.

In a Tweet posted on December 27, Landforce revealed that he left his job five years to “start selling weed with some guys I grew up with.” In the first year, they sold pot worth $1.2 million to marijuana dispensaries “a pound at a time.”

From nothing to a $100 million company

In 2021, Unrivaled Brands is publicly traded and the company will “do $130 million in 2022”. In a Twitter thread, the cannabis maestro explained how he achieved the fantastic feat.

Landforce’s friends were “flipping packs to dispensaries” in a rented 800 sq ft garage when he left his job to “build a business out of the hustle.”

 The company went public in March 2021 via 50/50 merged “with pubco Terra Tech.” This brought “cultivation, more retail, a war chest, and a public vehicle.” The combined company marked the birth of Unrivaled Brands Inc – one of the “publicly traded cannabis companies with a presence in California.”

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Also read: Canadian Pharma Company’s Cannabis-Based Drug Could Treat COVID-19 Side Effects

Landforce also used his thread to shine light on those spending time in jail due to cannabis-related offences in the US – most of them Black Americans.

The $100 million+ marijuana empire built by Landforce is a sign of the times, with consumption of pot being normalised like alcohol. The herb offers a variety of benefits to people with chronic pain, anxiety, and other ailments.

 Also read: Cannabis Doubles Heart Attack Risk In Adults Below Age 45, Claims Study

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