Coca-Cola had to join the AI hype train as if it needed to become any more irritating.
The enormous beverage corporation has employed artificial intelligence to assist it in creating a new flavour of its named soft drink. According to an investigation by Gizmodo, the findings were… predictable.
Have you ever closed your eyes and anticipated getting punched in the mouth but instead got a little nose flick? It’s like that when you drink Coke’s “Year 3000” flavour.
Though the phrase “Futuristic Flavoured” could make you think of robust flavours from a bright future, nothing could be further from the truth.
Credit: Coca-Cola
When the boiling liquid first touches your tongue, you anticipate that it will taste similarly acidic and carbonated to a standard Coke. However, the drink slithers to the back of the mouth and sits there, scalding your tastebuds with a numb triviality.
The flavour then fades away, leaving a hazy aftertaste of sugar and berries.
In contrast to the endless variety of Oreo flavours, there isn’t even an impulse to select Y3000 off the shelf because of the wonder of AI.
Instead, it is just a different rendition of the same old taste that lacks any trace of originality. It’s not buzzworthy; it’s just buzzwords.
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When Did The Coca-Cola Announce The Flavour?
In a press statement on September 12, Coca-Cola unveiled the flavour, saying that it wants to “explore the concept of what a Coke from the future might taste like.” Senior director of global strategy, Oana Vlad, made the assertion. “If future Coke tastes essentially nonexistent, we’ll stick to the natural delights of water.”
Many Think Coca-Cola Is Bad: Why You Should Not Drink It?
Gizmodo’s Kevin Hurler tested it and gave his opinion on the flavour.
He doesn’t like soda too much and has been drinking water and occasionally some soft drinks for the past six years. As the first taste of Y3000 struck his tongue, he reasoned that perhaps his flavour receptors were merely underdeveloped.
Credit: Reddit
It wasn’t until his co-writer Kyle Barr confirmed his concerns that they both came to the same conclusion that the gimmicky beverage fizzled out with no pop. Simply put, it could have been more interesting.
The Coke was cold at first but warmed up a little bit on the trip from Soho to Midtown Manhattan.
As a result, it was only reasonable to taste-test the beverage once more, this time with ice. Unbelievably, after being adequately chilled, it became even more tasteless.
Each Coke bottle costs $1.99 plus tax, and I only sometimes feel like spending that much money in vain, but Y3000 was all bark and no bite.
Credit: Coca-Cola
AI-generated Soda Also Comes With Augmented Reality Features
Release a new soda flavour alone is no longer sufficient; Coca-Cola has also been promoting its Y3000 augmented reality experience. Online software that creates an augmented reality glimpse into the year 3000 using images you take may be accessed by scanning the QR code on the soda bottle.
What you get are glossy images that any half-assed AI image generator might produce.
Still, these images include hyperrealist depictions of utopian cities (based on a photo of New York) and colourful trinkets (based on a photo of an office desk), for example.
What do you think about it? Do let us know in the comments.
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