There’s been a rising concern about the apparent decline in media literacy, with an increasing number of individuals, particularly Gen Z, lacking this vital ability. Widespread misinformation has made it challenging to distinguish between fact and fiction, and it appears that many young people have lost their ability to effectively analyze and interpret media content.
Enter Kelsey.
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Who is Kelsey Russel and how is she getting Gen Z hooked to newspapers?
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Bringing a ray of hope in these times of bleakness is Kelsey Russell, a 23-year-old grad student at Columbia. Russel is trying to revive the dying status of print media among the true natives of the internet who are much too familiar with flashy headlines on social media posts than what is actually happening in the world.
While reading a copy of the New York Magazine, Russel said in a video, “I’m just your media-literate hottie that’s gonna help you decide what print media you want to get invested in.”
Is Her Genius Method Working For Gen Z?
Recently, Russell initiated a TikTok series in which she documents her daily discoveries from reading the physical edition of The New York Times. As a special request for her 23rd birthday, she asked her family for a subscription, and her inaugural video in the series delved into her insights from the newspaper’s Sunday edition.
Russell’s enthusiastic and straightforward news summaries have gained significant traction, with certain videos amassing thousands, and even millions, of views.
Recognizing her growing influence, publications like the Washington Post and the Wall Street Journal have provided her with subscriptions in anticipation that she might include their stories as well.
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