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PICS: London Eye's Twitter gleam

The London Eye is lit up with colours during a social media driven light show for the London 2012 Olympic Games in London on July 19, 2012

The London EyeThe London Eye which is lit up with colours during a social media driven light show for the London 2012 Olympic Games in London on July 19, 2012. The event uses an algorithm to analyse tweets about the London 2012 Games which are then converted into a lightshow every night of the Games.The London EyeThe London Eye is lit up with colours during a social media driven light show for the London 2012 Olympic Games in London on July 19, 2012. The event uses an algorithm to analyse tweets about the London 2012 Games which are then converted into a lightshow every night of the Games.The London Eye

The EDF Energy London Eye is lit up on July 19, 2012 in London, England. The lights on the giant ferris wheel here represent 63% positive Tweets posted about the London 2012 Olympic Games.

The London Eye

A woman watches as The EDF Energy London Eye is lit up on July 19, 2012 in London, England. The giant ferris wheel will be lit up with different coloured lights to reflect Tweets posted about the London 2012 Olympic Games.

The London Eye

The EDF Energy London Eye is lit up on July 19, 2012 in London, England. The giant ferris wheel will be lit up with different coloured lights to reflect Tweets posted about the London 2012 Olympic Games.

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