Ferrari produces only 8,000 cars a year and there’s a wait of years before buyers can get their hands on one. And that’s just for their mass produced models. Their limited run hyper cars are only sold to a select few, on the invitation, to those who Ferrari thinks worthy. In fact, no amount of money can get you a Ferrari if you’re not a ‘Ferrari client’.
AFP
In an interview with Drive, Ferrari’s Chief Marketing And Commercial Officer Enrico Galliera said that all employees are banned from buying Ferraris. The only employees who are allowed to are the company’s Formula 1 drivers. There are only two of them currently, Sebastian Vettel and Kimi Raikkonen. And even they are not offered any discounts. Heck, they are made to pay full freight.
“The philosophy is that with such limited production and clients waiting so long to get their car, it’s not nice if the car is delivered to employees. It is clients first,” he said.
Ferrari
When the company’s latest hypercar, the LaFerrari Aperta went on sale, it was Galliera who drafted a list of 200 potential buyers who were asked if they would be interested in buying the car. They all said yes. The car costs upwards of 1.2 million euros, plus taxes.